

Build the case for Better Direct Payments for your ICB
Across England, fewer than 1 in 6 Personal Health Budgets are currently delivered through Direct Payments, yet ICBs that empower families to manage care directly report stronger satisfaction, lower turnover, and reduced unplanned costs.
In just 5 minutes, benchmark your ICBs readiness for scalable Direct Payments and receive a personalised Case-for-Change Pack based on national NHS data.
Smarter spending = sustainable care
Answer 10 short questions and receive your Direct Payment Case-for-Change Report, evidence-based insights for your ICB, completely free.


Why Thrive?
Thrive Care Solutions brings together lived experience, system knowledge, and data-driven insight to help ICBs turn Personalisation ambitions into measurable outcomes.
With more than a decade of combined experience supporting families, health teams, and commissioners, Thrive bridges the gap between NHS frameworks and the real-world delivery of Direct Payments..
Our approach is simple:
Understand your challenges, co-design solutions that fit your system, and empower your teams and families to deliver Direct Payments confidently and sustainably.
What sets us apart
- Lived Expertise
Over 10 years of first-hand experience with complex care and Personal Health Budgets. We understand both commissioning frameworks and the day-to-day realities for families. - Collaborative Partnership
Every ICB operates differently. That’s why we co-design our support, from discovery to delivery, around your local structures, workforce, and priorities. - Evidence-Led Improvement
We use national PHB data and local insight to deliver measurable results: reduced agency dependence, improved family satisfaction, and increased team confidence. - From Insight to Action
We don’t just assess readiness, we help you implement the change. Thrive partners with ICBs to move from what’s possible to what’s proven.
